What Do We Worry about When We Worry about Price Discrimination? Principled Considerations in the Use of Using Personal Information in Pricing. Part I A. Introduction E. the Intellectual Framework

I introduce Price Discrimination facilitated by personal information, and the impetus for a principled discussion of this issue. b. Related phenomena I point to other market trends that relate to the issue under discussion: consumer data mining, targeted advertising, dynamic pricing, CRM, and argue there is reason to suspect that consumer information is being increasingly used to facilitate price discrimination. c. Is price discrimination becoming more widespread? I argue that there are reasons to believe that price discrimination is becoming more widespread thanks to big data, and that more information must be made publically available. d. Who is worried about it? I discuss the growing concern over price discrimination on the part of Academics, the media, regulators and legislators. The closer scrutiny requires clearer understanding of the economic incentives and the principles involved. I lay out the intellectual framework for this thesis: the economic analysis of law, the contextual integrity framework, and the discussion of " information remedies ". Because of the expansive nature of this thesis, a full theoretical articulation is beyond the scope of my undertaking. Instead, the thesis is meant to outline the economics and a framework for the discussion of considerations of the principles implicated with the use of information for price discrimination.